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<title>Latest Articles by andrews</title>
<link>http://www.populate.net/</link>
<description>Articles at Populate.NET</description>
<language>en-us</language>
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<title>Add $1,000 Per Month To Your Adsense Business By Querying Affiliate Cookies</title>
<link>http://www.populate.net/Internet_Marketing/Adsense/add-%241-000-per-month-to-your-adsense-business-by-querying-affiliate-cookies.html</link>
<guid>http://www.populate.net/Internet_Marketing/Adsense/add-%241-000-per-month-to-your-adsense-business-by-querying-affiliate-cookies.html</guid>
<pubDate>Wed, 10 Sep 2008 00:00:00 -0700</pubDate>
<description><![CDATA[ The strategy that you will learn about in this article is a slightly black-hat internet marketing strategy that can supplement your monthly Adsense income by as much as $1,000 or more. Proceed at your own risk with this advanced marketing tactic. 

If you are currently an Adsense publisher and you get a decent amount of clicks on your ads, you can use a tracking script on your website such as AsRep to get advanced metrics on your website such as which ads people click on and where those links point to.

After you compile a list of the top three ads that show up on your site the most often and that people click on the most, you can check out each of those web sites and see if any of them offer an affiliate program. If they do, you will first want to make sure that you are getting at least 250 clicks per month on this ad to make sure that it is worth your time.

The way that web browsers track affiliate commissions is that when you click on an affiliate link or hoplink, there is a small piece of data stored temporarily in your browser called a 'cookie' that contains the referring affiliate ID. So in order to earn more money in this way what you will want to do is sign up as an affiliate for the program that people are clicking on from your site, and then you can sneakily preload your affiliate ID into your visitors browser before they go to the merchant.

The way to do this is to add a small 1 pixel by 1 pixel image to your page, and in the image tag you will want to list your affiliate link as the source. This will make their web browser query this link and it will store your affiliate ID in their browser so that when they make a purchase from the merchant you will get a cut of the price. Yes, very sneaky. You will seamlessly add an extra $5 to $150 dollars to your bank account per purchase, and your visitor will have no clue that they just made you money.

Another way that you can earn more affiliate commissions on the side is to preload your affiliate ID in the way discussed above for not just individual merchant sites with affiliate programs that your visitors may go to, but for large affiliate networks as well so that you can get paid on other merchant sites that are included in that network.

Remember that this is a not exactly bad but it is certainly black-hat, if anybody asks you where you learned this strategy you did not get it from me. You do not want to go and tell the merchant what you are doing but it will certainly keep your bank account smiling. ]]></description>
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<title>Your Keys To Building a Profitable Adsense Arbitrage Business</title>
<link>http://www.populate.net/Internet_Marketing/Adsense/your-keys-to-building-a-profitable-adsense-arbitrage-business.html</link>
<guid>http://www.populate.net/Internet_Marketing/Adsense/your-keys-to-building-a-profitable-adsense-arbitrage-business.html</guid>
<pubDate>Tue, 09 Sep 2008 00:00:00 -0700</pubDate>
<description><![CDATA[ Pay-per-click arbitrage is a very new business model that only started within the last 6 years and because of that fact there is a lack of reliable information about it.  You are going to get expert advice about how you can create web pages that will more than double your ROI when you send traffic to them properly, and you will get insider tips from someone who has made serious money using this information.

So Just What The Heck Is Arbitrage Anyway?

I am not sure how you found this article today, but this section that explains the concept of arbitrage can be applied to many different walks of life and in many different business contexts.  If you remember nothing else, remember the power of arbitrage to grow money and you can apply it in many different places to grow your money whether it is with Adsense, stock trading, or even finding the best exchange rates when you travel to foreign countries.

Here is a great example that can illustrate for you exactly what arbitrage is:

If you have ever been to New York City, you have probably noticed that there are a lot of fast-food restaurants. Well in this example let's imagine that there are two different restaurants that are one block apart, and both of these will buy and sell sandwiches.

The key to making profits in any business is to buy low and sell high. Let's say that restaurant #1 will buy sandwiches for $1.00 and sell them for $1.05, whereas restaurant #2 will buy sandwiches for $1.10 and sell them for $1.15. There is a 5 cent spread with each restaurant.

Now if you had $20, you could buy sandwiches from restaurant #1 (they will sell them to you at $1.05) and you could walk a block and sell them to restaurant #2 (they will buy them from you $1.10). If you did this all day long, you would have a pile of cash left over that you generated from buying and selling in the right way. This is the essence of arbitrage, it is taking advantage of price discrepancies to create a profit.

How To Create Adsense Pages That Will Earn You a High ROI

This is a look inside of everything that will happen when you build Adsense pages the right way for PPC arbitrage.

You need to start by picking a popular topic with many advertisers (say Stock Trading) and you need to build a small website about this topic. The way that the Adsense ad-serving platform works is that when somebody loads a web page that contains your Adsense code, Google will quickly check the data on your web page to determine what it is about and then it will send back a feed of sponsored links that are relevant to the content of your page starting with the highest-paying ads at the top.

Google puts the highest paying ads at the top because the more money you make, the more money they make.  This also means that the ads that appear higher up in your web page's source code will pay more per click, so it can actually serve you to limit the number of ad boxes you put on your web page.

As a simple rule, the more sponsors there are for a given keyword the higher the likelihood that the highest paying ads will end up on your website. Since Google places a lot of emphasis on filenames for determining ad relevancy, you will want to create a landing page on your site with your main keyword in the filename and send traffic to this page. It will be a good idea to begin building organic links and natural traffic to this page so that you can get a sense of how much you can earn per click, and with this data you will understand how much money you can spend on other advertiser campaigns to drive cheaper traffic to your landing page.

With the insider knowledge about adsense arbitrage you have learned in this article, you now know what 95% of website publishers will never learn and with these secrets you can create dozens of small profitable websites that can turn you into a six-figure Google earner. ]]></description>
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<title>How To Build Profitable Adsense Blogs With Wordpress</title>
<link>http://www.populate.net/Internet_Marketing/Adsense/how-to-build-profitable-adsense-blogs-with-wordpress.html</link>
<guid>http://www.populate.net/Internet_Marketing/Adsense/how-to-build-profitable-adsense-blogs-with-wordpress.html</guid>
<pubDate>Tue, 09 Sep 2008 00:00:00 -0700</pubDate>
<description><![CDATA[ This article will describe how you can use the open-source Wordpress blogging platform to create a collection of profitable blogs that are monetized with Google's contextual ad-serving program called Adsense.

First of all, you need to make a decision in your own mind that you are in this for the profits and not to screw around. The guys who are the top Adsense earners are the ones who make their websites and blogs their job and not the ones who have Adsense sites as a fun hobby. You need to mean business if you want to command five-figure monthly paychecks.

The beauty of this strategy is that you can get started with virtually no costs aside from your website hosting. The Wordpress platform is free to use and there are hundreds of free high-quality Wordpress templates (called Themes) available if you look around the web.

What Will Your Blogs Be About?

The first thing you will want to do is take some time and pick a list of ten or more different niche topics that you find at least mildly interesting and that you feel you can write about. 

How can you tell if a topic is a good match for the Adsense program? You should do a search in Google for your main keyword and look to the right of your screen at the sponsored link box. At the bottom of that box, if there are enough advertisers to make it a worthwhile topic to write about, you will see a link that says 'More Sponsored Links.' On the page you land on look to the bottom and see how many pages there are of sponsored listings related to your main keyword. If there are three or more pages then this should be a good topic, and if there are not it does not necessarily mean that you have chosen a bad topic but it does mean that the ads that will show up on your site might not be relevant.

Installing Wordpress and Setting Up Your Adsense Blogs

After you have chosen your list of topics to create blogs about you will need to register a domain name for each blog. In your hosting account you will want to configure the domain names and set the nameservers in your registrar to point to the servers where your blogs are to be hosted.

Many of today's web hosts have a collection of quick-install software and Wordpress is usually in this list, however if you do a quick install then you might not be using the most recent version of the Wordpress software. It is not hard to do a manual Wordpress install, which means that you will want to download the software from the Wordpress site and upload it to each of your domain names using FTP software. You will need to set up MySQL databases for each of your blogs which is easy to do, and you will likely want to create a single user name with administrative rights that you can use for each blog.

Turning Your Blogs Into a Business

Adding Adsense to a Wordpress blog is different then adding it to a regular HTML website. You will be working with a small piece of software called a plug-in rather than uploading the code yourself. But before you even think of doing this, there are a few other things you will want to focus on to make your blogs as profitable as possible.

To make your blogs popular and 'sticky' you will need unique content, but when you are just starting out it will be fine for you to use a handful of reprint articles for each blog.  Post these articles and then get to work locating a unique theme for each blog that looks good and is relevant to your main topic.  

Coming back to the big picture, to make this into a profitable business you need to think long-term and so you will want to get your blogs ranked in the search engines before you add any scripts like Adsense. This means sacrificing a few weeks of just work and no earnings, but it will pay off handsomely because when you do finally add the Adsense code to your blogs it will jump right from zero to $100 per day or more. ]]></description>
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<title>The Missing Key To Building Six-Figure High-Traffic Websites</title>
<link>http://www.populate.net/Speaking/Entrepreneurship/the-missing-key-to-building-six-figure-high-traffic-websites.html</link>
<guid>http://www.populate.net/Speaking/Entrepreneurship/the-missing-key-to-building-six-figure-high-traffic-websites.html</guid>
<pubDate>Thu, 21 Aug 2008 00:00:00 -0700</pubDate>
<description><![CDATA[ Many of the fastest growing businesses in today's world rely more and more on search engines and the world wide web. Some of the most popular keywords such as "weight loss" or "travel" receive hundreds of thousands of queries per week.

Business is all about saving time, which explains why using search engines to categorize and file the world's information digitally makes so much sense and has become so ubiquitous. The topic of this article has to do with building large websites, the kind that can command 7-figure price tags and be marketed and sold as income-generating assets.

The science of algorithms is a very profitable topic to study as many parts large and small ranging from traffic lights to financial markets are run by algorithms. However a lot of this information tends to be presented in a dry, callous way that makes the topic seem esoteric and unapproachable. This article should bridge some of the gaps between internet search engines and real-life so that you can focus less on the boring stuff and more on making money.

Allow me to humbly say that if you can master, assimilate, and act on some of the information presented here you can take a website or blog from 'monthly-mortgage-payment territory' to 'vacation-home-rental territory,' or the difference between $2,500 per month and $25K per month. It has even been reported since 2005 that major private banking firms (typically dealing with amounts of money over $500K USD) will tend to accept high-profile websites and domain names as loan collateral, proving that a website can in fact be a sellable asset.

As the number of different websites and hosting companies has greatly expanded, so too has the complexity of the search algorithms that are used to efficiently categorize those vast quantities of data in ways that are relevant and convenient. In creating advanced search algorithms many developers took a trend that comes from research paper publication and applied it en-masse to the world wide web.

When you publish a research paper in the scientific community, the magnitude or significance of your work is often measured by the number of other new research papers that are published and cite yours as a resource. If other scientists in the same field are basing a new frontier of research on a handful of conclusions that are laid out in a single comprehensive body of research, your work becomes a pivotal hub of a new body of information.

When this concept is applied to websites, it translates into high Pagerank websites and sellable assets that can command price tags over $100 thousand USD.  Think about it this way: The more different websites that link to your own, the more you become 'entangled' with them in an intricate hypertext-based exchange of information and the more those websites would suffer broken links (i.e. links that point nowhere) if your website were to be shut down. This is pretty cool because this aspect of the internet almost forces you to create mutually beneficial business deals if you want to build large amounts of wealth in this manner.

Bringing this full-circle back to search engines, the large websites that can constantly rank in the top positions have built themselves into strong pillars that support hundreds of other smaller sites (just as in the research paper comparison), and for that reason they can command price tags that equal the size of a small estate. A person who can take this information and run with it may be able to start their own business where their new official title is "Keyboard Architect" because the will only need a keyboard and a mouse to craft highly profitable mutual business deals. ]]></description>
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<title>How To Quit School And Start Your Own Business</title>
<link>http://www.populate.net/Speaking/Entrepreneurship/how-to-quit-school-and-start-your-own-business.html</link>
<guid>http://www.populate.net/Speaking/Entrepreneurship/how-to-quit-school-and-start-your-own-business.html</guid>
<pubDate>Tue, 12 Aug 2008 00:00:00 -0700</pubDate>
<description><![CDATA[ One of the biggest risks you may ever take in your life, especially if you are only a teenager, will be leaving school and diving head-first into becoming a self-made entrepreneur. Many books about internet marketing it always start off with a quote that says something like "98% of people will fail to make a full-time living with this," and I can only assume that the casualty rate is higher when you consider that you must completely abandon all mainstream wealth creation methods when you leave college or high school to start your own business.

Who Should Read This Article

This article is mainly directed at teenagers who may be in their final year of high school or first year of college. You may be older and that is fine, the only requisite is that you feel excited by the notion of being able to create your own life to the fullest extent. You may be younger as well, if so you are in a special scenario which will be addressed a little later on.

Leaving school in order to be completely self-sufficient is not something that everyone can handle, and it is certainly not something that everyone can succeed at. You need to have a certain type of personality, you need to be driven and disciplined (these are both learned skills which you can start today), you need to have a concrete idea of how you will make money, and you need to have the support of at least one close family member or friend.

The Personal Requirements For Success After Leaving School

As a first step, start by recognizing exactly why it is that you want to quit school. You may not precisely *want* to start your own business (i.e. you might just want to let your musical creativity flourish and begin learning different instruments), but you realize that money in today's world is a necessary part of living a comfortable and stress-free life.

Take a few moments one day to really examine yourself and your own personality, because your personality type can play a large part in your success rate. It is important to feel adventurous, and I can tell you right now that if you are the type of person who is bouncing up and down in their chair at the thought of abandoning their old life and starting a new one where the only rules are the ones that you set for yourself, and where you can enjoy the freedom to be completely creative in your own way and to enjoy the full benefits (monetary and otherwise) of your own creative expression, this is probably the best path for you. Passion and excitement are just so incredibly important, because when you are working all alone for yourself and you hit a roadblock, you need to be able to reach within yourself into your own personal untapped reserves and surmount any obstacle you are presented with.

It is important to be driven and disciplined, but this is meant in a way that you may not be entirely familiar with yet. I bet even when you just hear the word 'disciplined,' you might understand that to mean 'you need to work hard and turn in your homework on time' because that is the only understanding of this concept that you have been taught. You need to be disciplined in a more laid back and less structured kind of way, which equates to having a desire to be free and independent and translating that desire into a consistent schedule where you can devote a certain (even small) number of hours each day that you can work towards achieving your business goals.

Working hard might not be the most exciting notion, but try to understand the concept of discipline in the light of taking a certain amount of time each and every day to simply blow through the boring stuff so that you can enjoy the freedom to focus unabatedly on the things that truly excite you in this world. 

The Practical Requirements For Success After Leaving School

One of the most important things that you must have if you want to be independent and succeed on your own after leaving school is having at least one person who will support you and encourage what you are trying to do.

It is a truly sad set of circumstances when a brilliant child has parents who are 'dream killers' that tell their child to just do their homework and work hard simply because they do not know any better, so if you feel that your parents or relatives are like this then it is important for you to break away from them and find at least one person that will encourage you to feel excited about taking risks and acting on your dreams.

This is especially true if you are 18 or younger and are considering leaving school to be fully independent and creative. You absolutely must have a parent or relative that can support you emotionally and also financially, because it is not possible to create huge profitable ideas and to be fully creative if you are constantly worried about how you will survive and pay the bills.

You might not have much money as you are starting, but it is important to save up around $500 so that you can set up your own business and corporate structure called a limited liability company (LLC). This is an important and professional first step that will help you build a real tangible business that is owned by you, and it can allow you to completely separate business costs from living costs. You can also get started building business credit, which can be important later on if you want to build your business to run on autopilot where all you need to do is spend a few hours per day managing the profit infrastructure you have created.

Remember that this is your choice and your company (and your life!), so try to have as much fun with this as possible. Get creative and come up with a cool title for yourself, like 'President & Chief Innovation Officer.'

Final Thoughts For Leaving School and Being Free and Independent

When you finally do decide to leave school, you are presented with a unique opportunity to basically tell your teachers 'I am better than you!' in the most polite way possible, so I encourage you to really have fun with this and use this opportunity to fuel your passion for personal success. 

Very few feelings in this world can match the one you will experience when you write an email to all your teachers saying 'I am going to become a millionaire and I don't have to take your crap anymore,' and then throwing away the password to your college email account and never opening it again. This is your moment and it is your life, so embark on this new journey with passion and excitement, for if you can simply maintain those truly powerful emotions then everything will tend to simply fall into place. ]]></description>
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<title>Most Common Mistakes When Marketing A Site</title>
<link>http://www.populate.net/Internet_Marketing/Site_Promotion/building-traffic/most-common-mistakes-when-marketing-a-site.html</link>
<guid>http://www.populate.net/Internet_Marketing/Site_Promotion/building-traffic/most-common-mistakes-when-marketing-a-site.html</guid>
<pubDate>Mon, 04 Aug 2008 00:00:00 -0700</pubDate>
<description><![CDATA[ As a website owner, your number one concern is how to generate as much traffic as you can to your site.  There are several traffic generation techniques that work, but there are also several that do not.  With the Internet as advanced as it has become, there is no room for implementing ineffective techniques and tactics that will lose you time and money.  Although some have gotten lucky, the tactics noted below are those not even the experts try and implement.

Targeted traffic campaigns are basically sites that do nothing but anger people.  Their spam, pop-ups, and domain squatting are sleazy marketing techniques reputable sites do not employ.  Domain squatting is something that you have probably come across, most likely when accidentally typing in the incorrect address of a popular site.  These sites setup misspelled domains and then cover them in advertisements making them landing sites, in effect.  This is a traffic technique to avoid because it will only lower your credibility and anger people who visit your site.  

The worst part about owning and creating sites like these comes from your traffic.  Visitors who are particularly unhappy may also, in addition to never visiting your site again, report you to your host.  This could lead to problems with your hosting service that you do not want to make part of your standard operating procedure.  Such campaigns are usually bogus and end up a waste of money.

The second traffic generation tactic you want to avoid is the purchasing of classified ads.  Very rarely will you be able to write a classified ad that will actually result in new traffic to your site.  Such ads are also not targeted at all.  In addition, their small size and location amongst so many others like them make them not stand out at all.  Simply put, the chances of someone finding the ad are very slim, and even slimmer is the chance that they will be interested in your specific topic.  Slimmer than that is the chance they will actually log on and search for your site.  Combined with low conversion rates, all of these factors make the purchasing of classified ads a very ineffective tactic and result in wasted time.

The final and most destructive mistake made by want-to-be web titans when launching a site is sacrificing professionalism and being lazy.  In this day in age, the internet has advanced so that, unless you are operating on a scale of the hundreds of thousands, implementing mediocre and shortcut tactics is not an effective way of reaching internet success.  

With search engine gods like Google only granting riches to those sites who prove themselves, as well as many other money-making agencies, it does not pay nearly as much to invest time into creating sites that do not make the grade when being evaluated by such organizations.  With all of the powerful moneymaking programs out there that reward good, solid websites, it does not make sense to spend your time working on anything else. ]]></description>
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<title>How To Generate Traffic With A Press Release</title>
<link>http://www.populate.net/Internet_Marketing/Site_Promotion/building-traffic/how-to-generate-traffic-with-a-press-release.html</link>
<guid>http://www.populate.net/Internet_Marketing/Site_Promotion/building-traffic/how-to-generate-traffic-with-a-press-release.html</guid>
<pubDate>Mon, 04 Aug 2008 00:00:00 -0700</pubDate>
<description><![CDATA[ If you are a website owner, your main concern is how to bring traffic to your website.  Traffic is the lifeblood of your site and drives your sales and advertising revenue skyward.  Any marketing expert will tell you that a press release is a must for the launch of your website.  A well-written press release during the launch of your website will compel thousands of viewers and generate waves to traffic to your site, almost all at once.  Now that you have determined the need for a press release, now you need to learn how to write one and where to find a professional service.  

There are numerous press release services you can find on the Internet, but PR Web is among the most popular and best.  For their slightly pricey $500 service they can offer you several options to get you a lot of attention.  Their service sends your release out to various newspapers, publishers, radio stations, webmasters, and numerous other press release services- all generating valuable traffic to your website.  

If you would rather not spend the money, there are free submission services as well.  There are also other, more affordable, plans that will generate you hundreds of view in traffic as well.  Although seemingly steep, the $500 price tag PR Web offers can get you tens of thousand of hits on your site- pretty good traffic generation for simply cutting a small check.  

One thing to keep in mind is that writing a press release is an art.  The key is to make sure it sells your site without getting too pushy or hokey.  Another important part of doing a press release to generate traffic is following the submission guidelines that the service you select requires.  For example, some services require a character-per-line format, etc.  You also have the option of including elements such as a telephone number, address, or byline too.  

The most important part of a press release is how the actual release is written.  Press releases are not exactly articles, but do have similar elements.  When writing a press release, you want it to be compelling, informative, and exciting.  In the body, you need to have a newspaper-like approach.  That is, start with the most important and exciting details, increasing specificity as the work progresses.  You want it to sell, but it is very important not to sound salesy- no reporter wants to read a commercial.  Informative and exciting are your keys to generating the most traffic.

Crafting an effective press release will serve to bring a powerful surge of traffic to your site and will result in more revenue from both sales and advertising.  In this modern world of countless websites, web owners are looking for more and more ways to generate bountiful and moneymaking traffic to their site.  In addition to all of the time-tested ways that have been staples of Internet marketing, writing a press release for the launch of your site has become one of the more popular ways to jump-start websites into the highest paying page ranks. ]]></description>
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<title>How To Use Viral Marketing And Tell-A-Friend Script To Generate Traffic</title>
<link>http://www.populate.net/Internet_Marketing/Viral_Marketing/how-to-use-viral-marketing-and-tell-a-friend-script-to-generate-traffic.html</link>
<guid>http://www.populate.net/Internet_Marketing/Viral_Marketing/how-to-use-viral-marketing-and-tell-a-friend-script-to-generate-traffic.html</guid>
<pubDate>Mon, 04 Aug 2008 00:00:00 -0700</pubDate>
<description><![CDATA[ If you are a website owner, your main concern is how to generate as much traffic for your site as possible.  Viral marketing and tell a friend script are amongst the most powerful traffic generation techniques that expert website owners employ on their own sites.  Viral marketing is all the rage on the Internet because it works, and tell-a-friend scripts are so powerful that all of the biggest names in websites use it.  When properly applied, these techniques can help boost your site into the web monster you want it to be.  

Viral marketing, or viral promotion, is a time-tested tactic among the best Internet marketers in the world.  If you create a viral product on a regular basis, i.e. a free piece of software, a PDF, an e-Book, or audio or video, people will always come back looking to see what you have new to offer that week.  This brings in so much traffic because they will then tell others about your site.  Also, if you can offer free tools or components that generate traffic on the sites of your visitors as well, you will have even more popularity.  

Viral marketing is all about creativity.  The more creative you are, the better your traffic generation will be.  If your visitors like what they see, they will pass on their new and cool find to others, exploding your exposure.  This technique is so powerful due to its high effectiveness and relatively low cost.  Once your traffic snowball gets building, your ability to plaster your site with your address, logo, slogan, etc., will help further market to your visitors.  Many companies offer discounts and rebates with their products to keep people revisiting.  The best thing about viral marketing is that you are attracting repeat traffic that is willing to buy, allowing for your sales to have the potential to skyrocket.  

Tell-A-Friend scripts, as they are known, are implemented by the industry giants.  Have you ever read an online news story on MSN, Google, CNN, etc, and noticed a little box at the end of the article that asks you to send the article to a friend? This is essentially how this technique works, and allows for prospectively infinite link-building abilities.  

Tell-A-Friend scripts are an incredibly easy way to gain traffic, especially if your content is quality.  Implementing this traffic technique requires a simple addition of script to the code of your site.  Once installed in paged where media is, people can input whomever they want and an email sends the media to the intended person like an email attachment that links back to your site, of course.  Another powerful aspect of this technique is that it is, effectively, email marketing, but under the priceless cloak of the email address of the friend of the receiver, assuring they will open and follow the link.  The programming is not complicated, and can be found in a search engine.  

If you want the big traffic, viral marketing and tell-a-friend scripts should be staples of your site.  These techniques are such sure bets when launching a site because the biggest sites in the industry implement them and result in millions of additional revenue in their pockets.  If you want to bring your site up to the level of the big boys, start doing what they do.
 ]]></description>
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<title>How To Generate Traffic By Buying Ad Space</title>
<link>http://www.populate.net/Internet_Marketing/Banner_Advertising/how-to-generate-traffic-by-buying-ad-space.html</link>
<guid>http://www.populate.net/Internet_Marketing/Banner_Advertising/how-to-generate-traffic-by-buying-ad-space.html</guid>
<pubDate>Mon, 04 Aug 2008 00:00:00 -0700</pubDate>
<description><![CDATA[ If you are a website owner, your main concern is how to generate as much traffic for your website.  Buying ad space is among the best traffic generation techniques at your disposal. Although simply buying ad space does not ensure traffic, employing proven advertising techniques is a sure way of getting the most out of your purchased space and seeing the traffic you want your site to have.  

One way to purchase ad space is to by skyscraper banners, or banners that are large blocks of pages.  If possible, you will want to pay your advertiser on a click through basis, rather than per ad impression.  You can purchase impressions, but if there are no click throughs then you are not truly paying for traffic, just random exposure.  

If you do decide to pay on an impression basis, you will want to make sure you determine the location of the banner on the site and what the average click through rate of that site is.  That will ensure the best results.  This technique may also be implemented by arranging an exchange of banners with another site from which you would like to draw traffic.  Although you give up the space on your site, this is an excellent and essentially free way to generate more traffic and exposure.  

The next way to generate traffic with ad space is to purchase space on one of various authority sites that sell text links.  This is the most common way, but programs like Google Adsense have taken over a lot of the test link business on authority sites.  However, you are still able to advertise through AdWords on specific sites.  To do this, you have to go to a specific site and see if they have a link allowing you to inquire about advertising in their Google text ads.  

The most important factor to consider when buying space is page rank.  In order to see the page rank of a specific site, you can download a Google toolbar and it will provide you with the page rank of sites as you surf the net looking for possible advertising locations.  Before you purchase space, be sure to use sites like iwebtool, as they have valuable page rank prediction software that will tell you the actual value of the page.  This tool is so valuable because some site owners are able to make their site appear to be ranked higher than it actually is- a valuable tool when shelling out for advertising space.  

Another important factor when buying ad space is comparing the price to what you are getting.  Consider factors such as page rank, Alexa rating, advertisement placement, etc.  All of these factors contribute to the value of the ad.  One thing you must keep in mind is that you are going to pay for high page rank and direct traffic.  It is up to you to weigh out what is important to you and what you can afford.  Things like designing a professional ad, properly writing the ad, and sorting all of the mechanical aspects of web page content are all very important factors in getting effective ad space.  There are some very professional guides out there- find one and the traffic will start flowing in no time. ]]></description>
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<title>How To Generate Traffic With Pay Per Click Programs</title>
<link>http://www.populate.net/Internet_Marketing/Pay-Per-Click/how-to-generate-traffic-with-pay-per-click-programs.html</link>
<guid>http://www.populate.net/Internet_Marketing/Pay-Per-Click/how-to-generate-traffic-with-pay-per-click-programs.html</guid>
<pubDate>Fri, 01 Aug 2008 00:00:00 -0700</pubDate>
<description><![CDATA[ If you are in the web business for profit or pleasure, your number one concern is generating traffic.  Traffic is the life blood of your website and every website could use more.  Pay-Per-Click programs have been around for a while now, but they have also changed a lot as well.  These programs were very simple when they were started and have become far more powerful as their applications have advanced, resulting in even more exposure and traffic generation for those who employ them. 

Today, pay-per-click programs have advanced quite a bit.  Programs today now allow people to segment their advertising and run multiple campaigns.  This allows for the campaigns to be far more effective than those of the olden-days.  

You can segment your campaigns by using key phrases.  This means that you simply find a list of keywords that are at least two words that are similar and then place them in related groups.  This allows you to create campaigns that are strings of words instead of just one.  Key phrases means those two words are in bold in your advertisements instead of only one, increasing the likelihood of your advertisements receiving clicks.  

Another technique in the implementation of pay-per-click programs is using longer keywords.  Generally, most advertisers have been using highly competitive keywords or phrases, costing thousands of dollars to have the rights to.  These tactics are no longer necessary, as research has concluded that 50% of searches that occur in search engines are completely unique.  Thus, the more unique your keywords, the better you will do in attracting that traffic.  The power behind this is that if you use longer and more developed lists, you will be able to generate more traffic than short lists with highly competitive keywords.  

To set-up your PPC campaign, all you have to do is find a provider to get started.  There are several providers, including Google AdWords, Yahoo Advertiser Network, and Overture.  Google AdWords is the most popular because it generates the largest amount of traffic, but either of the three will generate results.  The next step is to use the keyword tool in AdWords to generate your keywords.  This tool is so great because it shows you how often certain keywords are searched and how competitive they are.  The idea is to develop a large list that will allow you to use every similar word or permutation that is offered.  

After you have your list, you then want to break it down into several groups.  Use two to three keyword bases for each list, then add similar keywords on to those lists.  Many experts will recommend having at least 40 of these groups to maximize your efforts. Now you can create campaigns for each of your keyword groups.  In each campaign, you will want to optimize your advertisements to display a root keyword or key phrase.  This will give you two words in bold instead of one so that they are more noticeable and will, ideally, attract more clicks.  

Implementing pay-per-click programs to generate traffic to your site is a phenomenal way to increase revenue and put more money in your pocket.  Now is your opportunity to implement this time-tested traffic generation technique and start running your website like the pros.  Happy surfing. ]]></description>
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