: The Increasing Power of Publicity -- And How It Can Benefit Your Company
Using the ever-increasing reach of the media to spread your news is an often misunderstood and under-utilized marketing tool....

: How A PR Firm Quotes Project Rates
There are several elements factored into a quote from a PR firm. There is also the fact that no two quotes will be the same because every individual seeking out a public relations firm needs something a little different. The PR firm provides a number of different services that benefits each and every business that seeks out what they have to offer....

: Have You Started Work on Your Fall Book Promotion Yet?
Even though it seems like the fall season is eons away, it will be here before you know it. With that in mind, have you thought about how you are going to get your book out there and known by the book buying public? Read on to find out how!...

: Four Tips To Get Talk Radio Hosts Interested in Your Book
If you are a new author or even an established one with some sales under your belt, hooking the media into your book can sometimes be very difficult. Here we will share 4 top tips to getting talk radio show hosts interested in talking to you about your book....

: Get Green: Use Environmental Public Relations
A brief article about the usefulness of environmental pr....

: 2 Quick Tips to Great Press Releases
If you are struggling to get the media interested in your press release, here are two surefire ways to bump up the quality of your releases today!...

: How You Can Make Media Relations Effective
With media relations, remember that journalists have to be accountable to their editors and to their readers. For journalists, the most important thing they're trying to accomplish is to put out a newsworthy story. Does that mean you can get a fair chance at getting your own story across?...

: 3 Important Parts of an Attention Grabbing Press Release
If you are having trouble getting inundated talk radio producers interested in your show idea, this article is for you! Here are 3 important parts to making your radio press release the best ever!...

: In Praise of Press Releases - A Frank Discussion on Form And Function
There is no disputing the power of a well-written, newsworthy press release. In fact, it is one of the single best things you can do for your business....

: News is a Four-Letter Word
Press release writing can be a bit daunting at first, but it is certainly a skill that can be mastered. Armed with the proper tools and a bit of patience, you can be crafting your own killer press releases in relatively short order....