26: How To Target Your Leaflet Delivery In The 21st Century
An article that looks at how the development of profiling software has brought the leaflet delivery companies bang up to date. ...

27: Making Mailing Ads More Valuable
Learn how to get people to keep and use the ads that you sent them....

28: Giving Your Direct Marketing A Shot In The Arm!
The most exciting area of marketing is direct marketing. When you hit on a mailing that gets winning results, it is a thrilling experience. There are not many things that can compare to opening your mailbox only to find a flood of envelopes or emails filled with orders and checks that all have your name written on them!...

29: Why Some People Say Direct Marketing Doesn't Work
Why does Direct Marketing work for some and not for others. What's the secret? Why do so many business people say direct marketing doesn't work? How can this be? We thought it might be interesting to find out why a huge number of business people say direct marketing doesn't work. What is it that makes them say 'been there, done that, didn't work'....

30: Using 'Guarantees' in Your Sales Letters to Increase Sales
Use a guarantee in your sales letters that allows customers to shed the risk they would normally assume when making such a purchase....

31: Do You Know How To Make Direct Marketing Work For You?
It's tough for any business to do without direct mailing these days. Used effectively, this is your trigger to sales....

32: Brochure Copywriting: Strategy For Making A Piece Of Paper Resonate With People
Brochure copywriting strategy for effectively making a piece of paper connect with your market....

33: How To Write A Compelling Marketing Letter That Actually Gets Read. Part 2
This article focuses will show you how to make sure that your entire marketing letter gets read. Even by the most uninterested prospects....

34: Choosing The Right Marketing Company
Marketing channels are complicated too, and if the connections in your network aren't strong throughout, your sales can come to shuddering halt....

35: 10 Things You Can Do Today to Boost The Effectiveness of Your Marketing Program (Part 1, 1-5)
If you think of your outreach marketing program as the volume control for the information reaching prospective members or customers, it would be a simple impulse to turn up that switch when you needed more members, or wanted to launch a new program - improving your communications in one simple motion. Unfortunately it's not really that simple....

36: List, Offer, Copy - Still As Valid Today As It Was 50 Years Ago
Direct marketing is often called a game of dollars - getting the basics down and understanding where to put in the time, money and effort where it will do the most good and return the results you need....

37: 10 Things You Can Do Today To Boost The Effectiveness of Your Marketing Program (Part 2, 6-10)
If you think of your outreach marketing program as the volume control for the information reaching prospective members or customers, it would be a simple impulse to turn up that switch when you needed more members, or wanted to launch a new program - improving your communications in one simple motion. Unfortunately it's not really that simple....

38: One Of The Biggest Mistakes You're Making Right Now In Your Marketing
A simple secret revealed by copywriting expert, Brett McFall, which could increase your sales by 30% overnight...

39: Real Estate Post Card Marketing; Million Dollar Mailings
Real Estate Post Card Marketing is an underutilized real estate marketing strategy known by many, but used by few. The test? How many agents do you know market real estate with postcards. Not many - that's what I thought!...