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<title>Latest Direct Mail Articles</title>
<link>http://www.populate.net/</link>
<description>Articles at Populate.NET</description>
<language>en-us</language>
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<title>What Is Postcard Marketing?</title>
<link>http://www.populate.net/Marketing/Direct_Mail/what-is-postcard-marketing.html</link>
<guid>http://www.populate.net/Marketing/Direct_Mail/what-is-postcard-marketing.html</guid>
<pubDate>Tue, 21 Oct 2008 00:00:00 -0700</pubDate>
<description><![CDATA[ Postcard Marketing has to be one of the most overlooked advertising methods in network marketing.
  
Probably because with the huge emphasis on internet marketing in the last few years and the growth of the Web 2.0 (social networking) community, well, postcards seem like a thing of the past.

However, incorporating offline marketing such as a consistent direct mailing system using postcards will probably be a significant & profitable addition to your online marketing techniques.  

Postcard marketing has also been a favorite for guerrilla marketers. Here are some reasons why shared by Jay C from Buzzle.

1. Postcards are the fastest, easiest, most reliable way to dramatically increase your sales and profits without spending an extra dime more on advertising or promotion.

2. Postcards are eye-catching. A beautiful, full color glossy postcard is not going in the trash without first being read.

3. Postcards do not need to be opened. They are naked mail. No more trying to write envelope copy to get your prospects and customers to see what is inside inside.

4. Postcards are guerrilla marketing at its finest - they target your customers one-by-one instead of mass advertising.

5. Postcards are associated with happy memories - we all like getting postcards from friends and family on holidays.

6. Postcards create a pleasant emotional response because they are usually received by friends and family.

7. It is hidden from the watchful eyes of  your competitors. When you advertise your business anywhere else, your competition knows it. But when you use postcards to communicate with your customers, it is direct to them and your competition will have no idea.

8. If you are asking recipients to bring the card into your store for a special discount then it is easy to track campaign success rate also.

9. Postcard marketing is affordable, even for the smallest of businesses.

10. Cost of 5,000 postcards of standard size will be about $200. Now that is a cheap wat to convey your message!

11. Postcards achieve almost 100 percent readership and generate a high rate of response.

So, do I think postcards can dramatically increase your odds of success in your network marketing business? Well, that depends on what message you convey in them, but, YES!  I think it is absolutely worth a shot, and particularly for network marketers.  

Consider what would happen if everyone in your organization embraced a postcard marketing system that could be duplicated and used equally by everyone!  That is a very powerful idea! ]]></description>
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<title>How Rave Culture Took Flyer Distribution And Made Fine Art</title>
<link>http://www.populate.net/Marketing/Direct_Mail/how-rave-culture-took-flyer-distribution-and-made-fine-art.html</link>
<guid>http://www.populate.net/Marketing/Direct_Mail/how-rave-culture-took-flyer-distribution-and-made-fine-art.html</guid>
<pubDate>Sun, 19 Oct 2008 00:00:00 -0700</pubDate>
<description><![CDATA[ Flyer distribution and serious marketing strategies go hand in hand.  It is a cut throat world of promotional piracy, each sector vying for the booty and being ready to swipe the monetary maiden from the competitor.  This can happen from corporate level distribution down to the local promotional ploy of leaving flyers on cafe tables.  Those in the know, those who have spent years studying the psychology behind advertising strategies and branding, they have ways of making the general Joe Public desire a product without even knowing it.  This is all very clever, but if I cast my mind way back yonder to the golden and hazy days of rave culture, which I must remember is now definitely so last century, catching my eye with a flyer was really quite simple.

The music industry back in those days was based on a futuristic vision that the 1960s spawned.  Peace, love, happiness and hugs.  Light sticks at the ready and a pair of white gloves to pull some shapes in the lights of the lasers, and we were off.  Every weekend was a party weekend, and we would go, en mass to the nearest rave, furthest rave, coolest rave or most illegal rave, all determined by one factor.  The flyer.  Yes, our every move was carefully predetermined by the clever bods that designed the flyers for the following weeks rave options.  

Leaving a heaving steaming club at two in the morning, we were traditionally greeted by a team, which was more like a barricade of Puffa jacketed promoters clutching piles of paper to hand to bleary eyed clubbers.  There were even some people that were distributing whole packs of flyers for club nights, clothes shops and kebab houses.  These would often be accompanied by a Chuppa Chupp lolly, so we quite rightly obliged and relieved the promoters of their burden, falling hook, line and sinker for the bait.

Our eagerness for the flyers were not just inspired by sugary sweet gifts, there was an element of competiveness between us all for flyer collecting.  This is in danger of teetering on the edge of train spotting or stamp collecting territory, and maybe there are some similarities, but I like think of it bordering on the collection of fine art.  Bedroom walls were adorned with psychedelic, kaleidoscopic rainbow tinged pictures lovingly rendered by graphics geeks.  Photoshop on Apple Macintosh computers allowed for slick new prints that we all wanted, and having the best ones was a sign of rave dedication.

We would treasure ones for mentioning favourite DJs or friends that were playing tunes; having a flyer in the collection from an illegal rave that only a select few knew about was the ultimate for any collector.  It was a great way to impress friends back then, and for a dedicated few that have kept their collection they still have wow power.  

I recently found myself at the home of a flyerphile and he produced a stunning collection worthy of exhibiting in the Tate.  In fact, these could be museum pieces as they represent a slice of our culture, a bit of pure British heritage cira 1990.  I suddenly realised that collecting flyers was not in the least bit sad, and this person was acting as a keeper of artefacts.  As we leafed through, we remembered rave culture, artists and musicians.  This was the evidence of an era long gone and I wonder if anyone is carrying on the cause.  I wonder at the same time if there is anything other than a virtual culture for the kids today to preserve for prosperity other than MySpace screenshots. ]]></description>
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<title>How To Do Great Pharmaceutical Print Advertising</title>
<link>http://www.populate.net/Marketing/Direct_Mail/how-to-do-great-pharmaceutical-print-advertising.html</link>
<guid>http://www.populate.net/Marketing/Direct_Mail/how-to-do-great-pharmaceutical-print-advertising.html</guid>
<pubDate>Thu, 02 Oct 2008 00:00:00 -0700</pubDate>
<description><![CDATA[ Gaining market share is of utmost importance for pharmaceutical companies as they promote their products and services.
 
Having doctors and health care providers recommend their products is an integral part of market share building strategies. Direct mail is one way that Pharma companies inform doctors and health care providers about their products and services.

Direct mail using variable data printing is proving to be the most effective way to market. Variable data printing is defined as printing of any type that contains unique information to the intended recipient. 

The medical field is about as specialized as any industry in our economy. Sending a sales kit to an orthopedic physician about a drug that helps constipation, would hardly be considered effective use of a marketing budget. The ability to use data to target specific potential purchasing behavior allows Pharmaceuticals the most efficient use of their direct mail dollar.

Variable data printing also allows for personalization of a mail piece. A common practice of pharmaceutical companies is to hold dinner seminars to explain the benefits of a given product. With variable data printing the invitations can be personalized for each Physician or Health Care Provider. An invitation that is personalized is much more likely to be read, which in turn increased the chances of attendance. Variable data printing can be used to follow up after the meeting as well. Other data can also be personalized to allow for cost savings. 

You can print an entire nationwide campaign together with unique entries for data such as meeting dates, times and locations. This allows companies to receive bulk discounts on printing without having to sacrifice customization. Bulk postage discounts can be as much 40%. It is easy to see why variable data printing is an easy sell for printing companies that work with the Pharmaceutical Industry.

Variable data printing can be used on any print piece you can think of; sell sheets, postcards, invitations, business cards, fliers, brochures, presentations. Combining full color printing and variable data technology we can even customize the images that appear on a print piece. For example, if data shows that a certain doctor has a large senior citizen clientele, the print piece can be customized to contain images that would appeal to an aging audience. 

You may have seen this type of variable printing if you have ever received a postcard from a car dealership service department with a picture of your model car and exact color. 

You may also have received such a piece on a car that you no longer own. It is easy to see that variable data printing will only take you as far as the quality of the data. Companies who make a commitment to using variable data must also make an investment in quality data accumulation. Not surprisingly variable data printing is very popular with many other industries including: Retail clothing, Restaurants, Automotive, House wares, Health Care, and Construction. ]]></description>
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<title>Why Should You Use Automotive Direct Mail Marketing?</title>
<link>http://www.populate.net/Marketing/Direct_Mail/why-should-you-use-automotive-direct-mail-marketing.html</link>
<guid>http://www.populate.net/Marketing/Direct_Mail/why-should-you-use-automotive-direct-mail-marketing.html</guid>
<pubDate>Thu, 25 Sep 2008 00:00:00 -0700</pubDate>
<description><![CDATA[ Are you aware of the fact that automotive direct mail marketing ranks as the most commonly read type of direct mail? In fact, one survey says that 73 percent of automotive buyers would respond to direct mail than any other forms of marketing. That said, this could be the main reason why a lot of auto dealers as well as manufacturers would use this than any other. 

Above any other, direct mail is flexible. This tactic can support almost any kind of marketing objective. No matter if it is a service reminder to an existing customers or an already programmed strategy for potential buyers, this marketing tactic is expected to provide sensible result. 

Also, direct mail is undoubtedly cost-effective. It can be created to suit any marketing budget because of various factors. For one thing, it can be as simple and plain as a postcard or a complex superbly designed brochures. In view of this, anyone can create a piece that will not just match the taste of the present generation but will also be friendly to their wallet. 

It is also thrifty because it operates on volume factor since a lot of companies provide price breaks with every increased volume which simply suggest that the more you send mails, the more you will be able to save per piece. Direct mail can adapt to your budget thus it can simply be scaled up or down depending upon your longing. 

Furthermore, direct mail is measurable. Truth is, it is one of the most measurable tactics in the whole field of marketing channels. The moment when you have a response-tracking mechanism on hold, the rest comes easy. With the help of radio and television advertising, you will lose track of how many people would be able to saw your ad although you can of course still count responses. 

Truly, automotive direct mail marketing is a powerful tool to use although it still calls a good deal of planning, investigation, researches and analysis. You still need to be aware of its ins and outs before you can say that it is really meant for you. Try to study how the market revolves and how can you really make use of direct marketing towards your benefit before doing anything. Keep in mind that an action planned is an action worth taking.

There are various data and information in the Internet that would be able to help you with your needs, don't fail to check them out.  If something confuses you along the way, do not fail to ask around. Many forums are especially dedicated for people who want to get a sensible advice how the whole direct marketing operates, you can ask on that venue so real people can answer your query. Or if not, you can look for websites that features articles about your particular question, doing this will give you the chance to get reliable answer from an expert. 

Good luck to your direct marketing endeavors! ]]></description>
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<title>Why Every Business Should Use Direct Marketing</title>
<link>http://www.populate.net/Marketing/Direct_Mail/why-every-business-should-use-direct-marketing.html</link>
<guid>http://www.populate.net/Marketing/Direct_Mail/why-every-business-should-use-direct-marketing.html</guid>
<pubDate>Wed, 24 Sep 2008 00:00:00 -0700</pubDate>
<description><![CDATA[ Every business owner aims to make their business profitable that is why there are numbers of marketing tactics that are endowed by experts in order to help achieve such desire. One of these tactics is direct marketing. There are two major definitional traits that distinguish this kind from any other kind of marketing strategies. 

First, it aims to give off its message directly to consumers without having to use any intervening media.  Second, it revolves in driving purchases which can be attributed to detailed "call-to-action". Some of the channels that are employed in this process would include e-mail, telemarketing, interactive TV, and other mobile devices.

Most people wish to obtain their direct marketing list without paying anything and this wish isn't impossible at all. With today's current information technology, it is highly feasible to obtain direct marketing lists of people in all regions of the world. But sad to say, "free" does not always mean "good". In fact a free list is typically the most expensive component of direct marketing program. 

Try to consider the money that you need to spend on the costs of paper, ink, postage, and handling then you'll realize that the cost for the lists is probably the smallest cost items on your lists thus it is not really sensible to spend all of your time looking for a free list since it will only rob your time which is far more expensive if you try to compute how much consumer you lost because of wasted time. 

Compared to any other marketing tactics, direct marketing is far most beneficial in different aspects. Home shopping is enjoyed the most since the customers can simply choose the products that they want without having to leave the house or put any make-up on just to look attractive in going out. Since consumers are given the chance to shop at various stores on the same time, they can do comparative shopping simply by browsing their mail catalogues and other online shopping services. If one item attracts them, they can simple place their item for themselves or for their love ones without the hassle of thinking if they have enough money left on the wallet since purchases can be made through the use of credit cards. 

Truly, direct marketing is a serious consideration to consider but since everything in the business arena should operate with knowledge, it is highly sensible to test the water first before anything else. Obtain all needed information that you must know. Learn how the trend operates and in case of confusion, the internet is a friend to help you. Moreover, direct marketing companies also provide their consumers with people who are experts on such field in order to smoothen out every issue. 

Once you dip your feet into the water of direct marketing, exhaust all means to be successful. Remember that an idle plan is something which is not worth-keeping. Hence you need to act and do your part in order to get your desires, it may not easy but it works. ]]></description>
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<title>8 Copywriting Tips The Pros Use</title>
<link>http://www.populate.net/Marketing/Direct_Mail/8-copywriting-tips-the-pros-use.html</link>
<guid>http://www.populate.net/Marketing/Direct_Mail/8-copywriting-tips-the-pros-use.html</guid>
<pubDate>Mon, 08 Sep 2008 00:00:00 -0700</pubDate>
<description><![CDATA[ My most popular service lately has been copywriting, both for online web pages and offline sales letters.

Whether you're a service provider or a retailer, a solidly constructed sales letter (or better yet, a three-letter series) can work for you over and over and over again, for years and years to come. (And I'm not exaggerating on that. Some of the best sales letters have been in circulation for over ten years!) 
 
I would highly suggest you add at least one proven sales letter to your marketing arsenal. To get started today, just follow these simple, proven steps that the pros use: 

1. Start studying sales letters. 

Instead of throwing out that pile of junk mail, go through it and pull out the sales letters that appeal to you. What do you like about them? What attracted you to them? What was the first thing you noticed? What made you keep reading? 

Start a collection of sales letters and direct mail packages that you would like to model. (Make sure the letters you save are actually converting well. There's no point modeling a letter that doesn't work!)
  
2. Take the time to do it right. 

A highly converting sales letter can not be written in an hour or two. Don't be fooled by the fact that it only took you ten minutes to read the most compelling sales letter you've ever seen. 

It took several weeks of research, many days of writing, many days of rewriting, several weeks of testing, many days of tweaking, several more weeks of testing, and probably a few more days of rewriting before landing on the sales letter that works. Don't try to create your sales letter in one sitting.
  
3. Do the research. 

Remember, you are not your customer. Don't assume that your emotions and needs and incentives are the same as your customers'. Knowing the real reasons your customers buy is crucial to the success of your sales letter, so be sure to dig into this before putting any pen to paper.
  
4. Use a captivating headline. 

It may seem strange to include a headline in a letter, but trust me, it works. Many successful copywriters actually consider the headline as the THE most important component of the sales letter. If you're hung up on the headline, let it go for now and write it last. 

Remember, the entire goal of your headline is to get your audience to read the first paragraph of your letter. (And the entire goal of the first paragraph is get your audience to read the second paragraph, etc.)
  
5. Talk about benefits, not features. 

We can spend a whole day talking about converting features to benefits. Briefly stated, think about what the audience ultimately gets from your product or service. Remember, no one wants to buy a drill. What they really want is a hole.
  
6. Use power words. 

Now don't get me wrong, I am NOT suggesting that you grab one of those lists of a gazillion power words that are "guaranteed" to increase your sales. What I AM suggesting is that you use the words your audience considers power words. 

Every industry, every target, every niche has its own jargon and vocabulary. Be sure to use the words that your reader would use, sound like your reader would sound, talk like your reader would talk. 

Some of the best sales letters I've ever written were the ones in which I "pretended" to be someone else so that I could better relate to the reader.
  
7. Include social proof. 

Again, it may seem odd to use testimonials in a letter, but you'll have to trust me on this one, too - it works. If you can coordinate the testimonial with the benefit that you are currently discussing, it will be even more effective.
  
8. Always add a PS. 

While the actual statistics vary, studies show that the PS is the second-most read component of any sales letter (the headline is number one). A proven format for your PS: wrap up the offer you just presented in a succinct one or two sentence close.
  
Writing good sales letters is a little bit art, a little bit science, a little bit testing, and a little bit tweaking. But if you take the time to do it right, you can be reaping the rewards for years to come. 
 
And if you don't have the time to do it right, consider hiring a professional copywriter. It's an investment in your business that is sure to pay top ROI. ]]></description>
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<title>Cash Gifting Marketing with Postcards and Offline Methods</title>
<link>http://www.populate.net/Marketing/Direct_Mail/cash-gifting-marketing-with-postcards-and-offline-methods.html</link>
<guid>http://www.populate.net/Marketing/Direct_Mail/cash-gifting-marketing-with-postcards-and-offline-methods.html</guid>
<pubDate>Sun, 13 Jul 2008 00:00:00 -0700</pubDate>
<description><![CDATA[ It's no secret.  Those who are receiving the most gifts are not only using the Internet as a means of reaching out to new prospects and converting them into leads, but they have an effective cash gifting direct mail campaign in place as well.  While some sponsors and mentors are touting or training their members to compete with overcrowded markets online, they themselves are secretly using direct mail marketing to reach out to an ever-growing number of opportunity seekers thereby receiving large numbers of cash gifts.

I get calls all the time form people in this program wanting to know the secret to success.  Many are searching online knocking their heads against the wall to get the secrets or somehow find the clues.  Many who are in the know are intentionally withholding their secrets to success when someone calls them, asking for help or for tips and ideas on marketing.

For the most part, it is my opinion that these individuals have completely forgotten the true spirit of the gifting program, which is one person helping another even if the person needing help is not on their team.  And what happened to No man left behind?  

I am here to tell you - THERE ARE NO SECRETS!  Stop looking for secrets as if someone has a magic wand totally unbeknown to you and start learning how to use direct mail advertising.  There are many great books and courses on the Internet and at the library.  Take some time and pick up a few books on the subject.  (Email me for recommendations.)  Use this article as a means to get you started and start thinking of yourself as a student of direct marketing instead of a "cash gifter".

What I am about to tell you below is a strategy that has been used over and over again to make people millionaires and to changed lives at the speed of light.  The strategies below flat-out works and crushes the online competition.  Don't take it lightly.

However, before you jump into this arena, you have to understand that direct mail is not something you should take lightly.  For the inexperienced, you can lose a lot of money quick if you are not guided properly.  That's why it's important to join with someone that has experience in direct marketing.

There are many components to running an effective offline campaign but once you understand the keys to running an effective mailing campaign, you are empowered with an unfair advantage over those who are competing with overcrowded online advertising mediums.

This is not to say that the Internet has become an ineffective way to advertise.  There are tens of millions of traffic hits available for the experienced but totally unknown to those who are unaware and it has nothing to do with PPC campaigns either.  Most newbies are not aware of these massive online traffic sources.  (We'll save that for another time.)  However, I want to confine this article to using cash gifting with offline methods such as direct mail.

For those looking for answers, I will give you the top ways direct mail is being used to run and grow a profitable gifting activity.  In fact, I don't care what someone may have told you over the phone or by email, there are only three major ways to market your program offline.  Please bear in mind that I am not saying there are only three ways to prospect offline, but there are three advertising strategies that highly successful cash gifters are employing at this time.

First, the most successful are Postcarding.  This is exactly what it implies - simply mailing out postcards to a list of opportunity seekers looking to make extra money from home. There are many sources of mailing lists as well.

Once you find a card that catches your eye, either use a company or the "Do-it-your-self-approach".  If you take this route simply print the card out and take it to your local print shop and have it replicated with your personal information such as your website and contact info and search for a list of opportunity seekers either online or in the SRDS.  

The key is to use an effective, eye-catching postcard with a hot list of opportunity seekers.

The second best place to run your ads is in Nationwide Advertising.  Here you can get massive classified and small space advertising at dirt-cheap discounted prices.  Take a look at nationwideadvertising's website for more information.  You'll be totally thrilled.

Finally, Out Bound Automated Phone Broadcasting.  Although this is not using direct mail, it is a form of direct response marketing that's being used with amazing results.  To use this marketing strategy, you'll have to either purchase your own autodialer or use the services of a web-based phone broadcaster.  Here, you simply record the voice mail message no longer than 30-45 seconds, and upload it either into your own autodialer of a web-based company, and import your list of telephone numbers. 

When ordering your numbers look for numbers that have been scrubbed against the "Do Not Call List" or DNC so you are in compliance with the privacy laws of the U.S.

The autodialer then dials out each phone number and delivers your sales message directing them to your website or to press a pre-defined number to connect with you or a phone message system.  Should you use this strategy, it's good to order lists that are 31 to 60 days old and blast 1000 or so at a time.  Phone dialers can rapidly deliver your message and run through your list very fast.  

Word of caution: Be ready for a surge of incoming calls immediately following a phone blast.

There are many variations to use the strategies mentioned in this article.  Some employ the use of all while others use on one of these methods.  The most important thing to remember is to always test small before your roll out in a big way.  I hope this helps. ]]></description>
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<title>The History Of Leaflet Distribution</title>
<link>http://www.populate.net/Marketing/Direct_Mail/the-history-of-leaflet-distribution.html</link>
<guid>http://www.populate.net/Marketing/Direct_Mail/the-history-of-leaflet-distribution.html</guid>
<pubDate>Tue, 08 Jul 2008 00:00:00 -0700</pubDate>
<description><![CDATA[ Leaflet distribution is an extremely effective method of getting a message directly to a market. Leaflet distribution places a message into the hands or letterboxes of a target market. It is an extremely popular form of marketing that is particularly effective for promoting services or products that are specific to particular regions. The process of getting the leaflets out is fairly rudimentary. The leaflets are delivery by hand to addresses that are supplied or alternatively are given by hand to people walking down a street. 

The flyer distributor is likely to place their flyers into the hands of key demographic market groups. If the flyers promote a party event for young people the flyers will be handed to young people that look like they are up for a party whilst if the flyers promote female clothes then the distributors will pass the flyers on to women. Leaflet drops have in the past been very popular methods of distributing political messages.

Political messages are often difficult to get to their target audience. In many situations it has been the case that anti government political groups struggle to get press coverage for their messages - in fear of repercussions and as a result the most effective method of delivering messages to people was to distribute them through flyers and leaflets. This has been considered an extremely effective method of delivering a message and one of the more horrific examples of how successful it was is the use of leaflet distribution by the Nazi government during the Second World War. 

The Nazi government used leaflet distribution to spread false information about the Jewish community. This is said to have contributed to a shift in public opinion and helped to facilitate the atrocities that followed. 
There is also a long history of leaflet distribution taking place in a range of different wars and times of political instability. 

It has been used in a wide variety of controversial situations including what is known as psychological warfare. The role of leaflets is to alter the behaviour of people in a war torn area to support the cause that a particular group are pursuing. In many of these cases the leaflets are dropped into the area through airborne leaflet drops. 

These leaflets are then meant to be read by people in the area with a view of changing their opinions on a matter or encouraging them to perform a certain action. These leaflets are highly politicised and although they often attempt to appear like they are delivering a balanced message almost always have a strong emphasis on one side of an argument.
 
The role of leaflet propaganda has been defined into six different categories. These categories are said to be distinct from one another and they have been used in the past century. Leaflets have been used to threaten people or troops that they would be targeted. Leaflets have been sent out calling for people to surrender and give up their resistance. 

They have also been sent out to offer rewards and have appealed for information that would show the opposition in a bad light. Leaflets have also been used to encourage communication between feuding groups and have expressed the need for peace. There have also been a number of examples of flyers that have been distributed in humanitarian programmes with the aim of informing people of how to find aid and support. ]]></description>
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<title>Everything You Should Know About Leaflet Distribution</title>
<link>http://www.populate.net/Marketing/Direct_Mail/everything-you-should-know-about-leaflet-distribution.html</link>
<guid>http://www.populate.net/Marketing/Direct_Mail/everything-you-should-know-about-leaflet-distribution.html</guid>
<pubDate>Fri, 04 Jul 2008 00:00:00 -0700</pubDate>
<description><![CDATA[ Leaflet distribution is a method of delivering a message to a target audience. It can be a cost effective method of delivering a message directly to people that might be interested. It is an extremely popular method of marketing that is used to help businesses promote products and services that they offer. 

It is used to promote thoughts and feelings of different political groups and has been used in a number of different situations as a method of creating awareness and support for a cause. It is a method of creating interest or spreading a message that has become extremely popular throughout the years and is unremittingly popular with businesses, governments and other organisations. The method of distributing leaflets is usually done in one of two ways. The leaflets are either delivered by hand to an individual or they are placed in a particular geographical region or in the case of business leaflet distribution they are placed in the door of potential clients or under car windscreen wipers.

There are a number of different methods in which leaflet distribution has been used in a political capacity. Some of these reasons are as follows. One of the most common uses of leaflet drops is to provide people with information to counter information that has been delivered by opposition. The leaflets can also be used to threaten people with an attack. This is particularly likely in conflicts in which armies can inform enemy troops that they will invade if no action is taken. The leaflets in war situations are often used to encourage the opposition to surrender and if how to go about surrendering without facilitating a retaliation. 

The propaganda leaflets are also used to offer rewards. The leaflets have also been used for a number of less damaging methods of propaganda such as facilitating communication and they are also often used for humanitarian situations such as telling people where they can find aid or support when there is a humanitarian crisis. 

The use of leaflet distribution as a method of war has been around for hundreds of years. One of the examples of this took place in 1870 during the Franco-Prussian War. In this case the French sent a balloon over the Russian troops and dropped flyers encouraging them to stop warring. The Italo-Turkish war saw the first example of leaflets being dropped using aeroplanes. A great deal of them were distributed during the second world war and leaflet drops were also successfully used during the Korean war. It was said that over a billion leaflets were dropped in Korea and a comparatively smaller thirty one million articles were distributed in the war in Iraq. They have also been a useful tool in Vietnam and Afghanistan. 

Leaflets have also been a very effective tool in political movements but in recent years it has been exploited by terrorist groups as a method of killing people. Bombs have been placed under a stack of propaganda leaflets and detonated when people are in close proximity to the leaflets. The most recent examples of this come from Latin America. The El Salvador FMLN group placed a bomb under leaflets and placed in very public places such as public parks and markets. ]]></description>
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<title>Some Important Points on Direct Mail Marketing</title>
<link>http://www.populate.net/Marketing/Direct_Mail/some-important-points-on-direct-mail-marketing.html</link>
<guid>http://www.populate.net/Marketing/Direct_Mail/some-important-points-on-direct-mail-marketing.html</guid>
<pubDate>Sun, 29 Jun 2008 00:00:00 -0700</pubDate>
<description><![CDATA[ Direct mail marketing is at times branded by the technology leeches to be boring, slow, and ineffective. They reach the point of misunderstanding the real effect of direct mail marketing. Because of the boom of the internet opportunities, they somehow bury and forget the good old style which has been known to mankind since time immemorial. 

There are some reasons as to why most businessmen today have forgotten all about direct mail marketing. First, they reason out that technology has a lot to offer and doing direct mail is out of the question. Second, direct mail will have to take more time to reach the recipient. Third, the response from the recipient will not travel fast so the coming of the profit is left to idle. Fourth, that it is expensive. 

While these points may be true, it is only safe to assume that the effect of such is always on a case to case mode. No one can really tell if direct mail marketing will become unsuccessful. Or can there be someone to justify that all positive traits are only endowed to the use of its counterpart. 

Nearly everyone hates receiving spams in their email inboxes. They get irritated and annoyed with these stuffs. Direct mail marketing works on a very different light though. While junk mails may produce a negative effect, direct mail marketing is actually a personalized version of advertising. When the recipients get hold of their mails, they can't help it but take a look at it. The only bad point to it is when helpers happen to misplace these direct mails and forget to inform their employers about the letters. 

When looking at the positive side of direct mail marketing, you can take these pointers for consideration:

Not all of the sent emails are treated equally. As mentioned earlier, spam or junk mails are very common these days. There are websites that collect and sell email addresses to those companies who send out spam messages. Now the bad part is that innumerable messages will be flooding the inboxes of these victims and their privacy will then get invaded. As with the case of direct mail marketing, the vendor starts building the list of potential customers and eventually works out on sending them direct mails. 

Junk mails give the recipients headaches as they can really become too distracting. Whereas direct mails do not produce the same effect. There must be a demarcation line between ethical and unethical marketing. The first talks about legal method and is endowed with genuine intentions while the latter talks about violating the norms on human values. 

Direct mail marketing puts in enough objectivity to the process. You have to take note that direct mail marketing is both a science and an art. You've got to pay particular attention to the manner of conceptualizing prices and making up attractive offers. Direct mail marketing allows you to experiment with the right pricing until such time that you come close to its perfection. 

If you are able to do it right then you'll certainly get lesser complains. It is all about doing direct mail marketing the right way. The techniques must be carefully thought about. Tricks to take advantage of the customers must be minimized at the most. 

You are the one who tailors your success. If direct mail marketing is your chosen field, then be sure that you do it right. ]]></description>
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