26: Revitalizing a Brand Identity for a Entertainment Gift Book Publisher
While working as an independent marketing consultant I was able to obtain a contract with an entertainment gift book publishing company to help them revitalize their brand image. The company which was...

27: Louis Vuitton's Branding
George Vuitton, son of Louis Vuitton, took over Louis Vuitton in 1892. In 1896, Monogram canvas series branded as LV was created, which is not only the logo of LV, but also the tone of its revolution ...

28: The Enemy of Marketing is Here
Your efforts to market your business and boost sales are sabotaged easier than you might think. Learn how to recognize and thwart the enemy of marketing with the application of three easy practices you can incorporate into your operations....

29: The Upside Down World of Web Branding
What if your approach to web branding has been misguided? Is there a better way to leave a positive impression with your site visitors? This article seeks to answer these questions....

30: 3 Simple Steps for Gathering Effective Testimonials
I've recently suffered a computer crash, and one of the folders that wasn't backed up was one that contained all my testimonials. So I'm now on a mad-scramble to try to acquire new testimonials to use......

31: What Is In A Product Name?
For every new product comes the opportunity to create a killer name. But what really goes into the naming of your new product? Considering it is a critical part of developing a brand image for your new product the name itself can often be the deciding factor between success and failure....

32: New Authority in Australian Timber Flooring
The Australian Timber Flooring Association (ATFA) has this month moved to the top authority level for timber floor contractors sought by builders and home renovators. ATFA has long built a reputation...

33: Mascots Impact on Children Sends Strong Messages
Mascots hold a strong mental image for most people that come in contact with one. But mascots impact on children is much stronger and profound than with any other age group. Children often react with fondness to mascots that display positive characteristics....

34: Brand Marketing Can Put You on Top of the Competition
Brand marketing is the process of ascertaining, developing, and finally bringing a company's image to the marketplace. Here are some strategies to successfully create a brand for your business....

35: Why a Compelling Press Release is Your Company's Best Friend
If you are looking for new ways to promote your company, press releases can prove to be your best friend! Here we will help you get started in the process of writing press releases that grab the attention of the media....

36: Brand Building For Your Small Business
Branding your small business will be one of the most important steps that you will take to make your business successful and your name known to potential customers. Brand building begins before you even open your doors and is an ongoing process that is used to become a known leader in your industry....

37: The Importance of Keeping Your Online Brand Consistent
Your online brand needs to be consistent. If your brand identity and brand perception are not close, you do not have a successful brand strategy. It is also important to be aware that community elements of your site affect your brand image....

38: Profit Building Strategies: Burn Your Brand Into Their Consciousness
Aside from the obvious competition in the marketplace, as marketers, we have to contend with consumers who TiVo through commercials, listen to advertisement-free satellite radio, and block ads with their browsers. If you are lucky enough to garner a few precious moments of visibility, you better make them count. What can you do to get consumers to remember you?...

39: How To Brand Your Business Effectively
In today's image-conscious world, branding has never been more important. If you are able to tap into the Zeitgeist, you will be well on your way to success....

40: Hiring A Branding Agency
Choosing the right branding agency can be a daunting task. The problem with the selection process is that every marketing, advertising and graphic design company says they are a branding company....

41: Network Marketing Keys To Success
Marketing is the key to success in any business, especially when you are trying to make money online....

42: Attraction Marketing Is A Very Powerful Stratergy
In order to understand attraction marketing it would seem logical that one must first describe marketing to understand the principles. Attracting the very best to seek you out is the best stratergy to succeed in business....

43: Brand Your Products As Your Own
The process of building your brand is the same whether large or small....

44: Branding Is Not Just For Products, Brand Yourself
Branding isn't just for products, services, and companies any more. There is a new trend called personal branding....

45: Branding Your Own Poducts The Same As Major Corporations
Corporate branding is where the corporate name is the brand, and here the products tend to be described more in alpha numeric or letter terms, and not have distinctive brand names....

46: How To Self-Brand On The Internet
Self-Branding on today's internet is essential for success. What you choose to for your branding method is up to you. We will go over some of these methods and give you some information about each....

47: Can Short-Term Brand "Candidate Obama" Transform Successfully Into Long-Term Brand "President Obama"
Clinton is already running a presidential campaign, i.e., attempting to build a long term brand. She is trying to inspire trust, while Senator Obama is spreading enthusiasm, taking advantage of the benefits of short term branding....

48: How to Brand Your Company to Hispanics
The answer to three simple questions will allow you to properly brand your company or organization to the exploding Hispanic populace. The Hispanic purchasing power is now over $700 Billion annually in the United States....

49: Custom Labels In Chicago Illinois And The Competitive Market
Gain a better understanding of the custom label market in the Chicago Illinois market place within the health care, industrial and manufacturing markets....

50: Secrets To Building A 7 Figure Empire Online
These secret marketing techniques are exactly how internet legends are born. This is exactly how you can build a 7 figure empire online....