: Developing a Start-Up Marketing Plan for a Book Producer
Developing a Start-Up Marketing Plan for a Book Producer By William Dupree I was able to secure a contract to develop a marketing plan for a new start-up full service book producer. The 2 principal o...

: Developing a plan to sell books online
A publisher of fine art and illustrated books hired our firm to develop a marketing plan for the internet that would allow them to sell their merchandise online, as well as in book stores. I was in ch...

: Creating an Integrated Marketing System
I was able to secure a contract for our firm to help a fiction and non-fiction book publisher develop an integrated marketing system. They felt that they did not present a consistent face to their cus...

: Creating an Original Start-up
When I was working as a senior marketing manager I was able to secure a contract to assist a start-up African American Book Publishing company with developing a marketing and branding plan for their f...

: Marketing and Branding a High Tech Company
I was able to get our firm a contract with a mid-sized media firm to help them develop a marketing plan and a branding image for a new subsidiary of theirs an online e-book publishing company with its...

: Developing an Integrated Marketing System for a Illustration Book Publisher
When I was working as an independent marketing consultant I was able to secure a contract with an illustrated book publisher to help them make changes and add new marketing strategies to their acquisi...

: Revitalizing a Brand Identity for a Entertainment Gift Book Publisher
While working as an independent marketing consultant I was able to obtain a contract with an entertainment gift book publishing company to help them revitalize their brand image. The company which was...

: Louis Vuitton's Branding
George Vuitton, son of Louis Vuitton, took over Louis Vuitton in 1892. In 1896, Monogram canvas series branded as LV was created, which is not only the logo of LV, but also the tone of its revolution ...

: The Enemy of Marketing is Here
Your efforts to market your business and boost sales are sabotaged easier than you might think. Learn how to recognize and thwart the enemy of marketing with the application of three easy practices you can incorporate into your operations....

: The Upside Down World of Web Branding
What if your approach to web branding has been misguided? Is there a better way to leave a positive impression with your site visitors? This article seeks to answer these questions....