: Branding, Positioning and Differentiation
Different products need to be different brands with different names. However, the only thing common about this sense is that it's all too commonly ignored in the hopes of cheating risk and the possibility of failure....

: Branding The Ford Motor Company
Have you seen the new commercial and re-branding from Bill Ford and the Ford Motor Company? As you know Ford is in big trouble. So they seem to be changing their positioning and re-Branding....

: Branding Agency Strategies
If Volvo equals safety and Nike equals performance what will your company equal? This is critical. What will you stand for?...

: Branding Agency Benefits
Once you have interviewed your employees you will want to analyze the data and understand what is happening in your company. Do they understand your brand identity?...

: Brand Identity Guidelines
Start with performing some branding research. When was the last time you went out to customers, prospects and past clients and asked them what they thought of your industry?...

: Brand Development - You Should Improve Your Branding
Brands are an extremely vital element in your product and corporate value proposition. With communications so pervasive today, corporate branding and product branding are becoming fused as one....

: What's The Aim of Your Name?
The right name can attract business. The wrong one can repel it. What does yours do?...

: Identity Theft: Count the ways
What makes identity theft so hard to stop is the countless ways an identity can be stolen. ...

: 5 Internet Marketing Tips for Newbies
No matter how new you are to internet marketing, there are some simple, and effective, ways you can market your business online for free....

: 5 Easy Ways to Promote Your Ezine Articles
Writing and submitting articles is an effective way to market your business online. Here are five ways to effectively promote your articles....