I will provide free essential affiliate Internet marketing tools. There are many social media, and social networking sites; I will name a few. The Twitter community, Facebook, Google suite of tools, AdWords Webmaster Tools, and Google Analytics.

WordPress is a state-of-the-art publishing platform whose plug ins for the application allows features to expand well beyond the realm of blogging. These websites are free Internet marketing open source platforms and they have search engine optimization strategies on them.

You can also use your web site, newsletter, or ebook. Scheduling and information update and replenishing needs to be followed and completed for all the links and articles to remain intact and to keep the content great.

There are other free marketing tools. They include search engine placement rankings, AdWords wrapper, Keywords, link popularity check and the market forum watch. One can also use link exchange. Budget and work load for the people involved also has to be realistically considered.

There are many free marketing articles available online. There is even recommend search engine that can help in the promotion of your Internet business. This type can help with web page optimization, web directory submission, search engine ranking checker and other project management.

There are also software programs that offer large collections that provides the updates necessary, submits articles to article indexes, and reveals your competitions advertising status. There are often times guarantees for the successful application and operation of these programs and information sites in your own.

Finally, there are software programs that are auto responder, that do just that create a email platform that can write and create an auto response into your email, collecting further information from your email contact attempt. The purchase of email address and link building software is also other possibilities. These can be quite valuable.

While they're similar to articles, they put you into the place of a manager making a difficult business decision. Other professions also use case studies; you've probably heard of medical case studies, for example. Medical students get a set of facts about a patient, and perhaps some background or context, and then must diagnose the patient's condition or disease.

Business case studies have proven popular at some university business schools (popular with the profs, at least). In some senses, the case study is the next best thing to being involved in a real case. And, an effective business communication tool, as I'll explain here.

So, why would this be of interest to you? Well, if you have to persuade others to adopt your point of view, or buy your products, or vote for you, then you might find a case study useful.

In fact, you may be doing something like that already. Whenever you tell a story that's designed to make a certain business communication point, you're using a form of case study.

During my brief foray into life insurance sales, for example, I learned that emotion sells policies, and not logic. That's why people in the business have a raft of stories about people who did or did not have protection when they died.

The moral, of course, is that you should not only have life insurance, but you should have the right kind, and in the right amount. Now, if you sold life insurance, you would quickly find that no one listens when you explain the logic, but they will listen -- and act -- if you have your case studies (your anecdotes).

So, having gone through all that, is a case study just a fancy name for an anecdote or story? Yes, to a certain extent it is any tale used in business communication.

However, a case study is more involved, and structured to give you key facts involved in making a decision. In a normal case study, the author describes a manager or organization facing some kind of difficult decision, and the reader gets essentially the same facts as the manager. After that, you, the reader, are challenged to make the decision. Some real-life case studies include a follow-up report, so readers know which real-life decision was made, and how it worked out.

Getting back to the business idea with which we started, my colleagues and I did not proceed, and the case study exposition became a moot point. Still, if we'd proceeded with the new business, a case study likely would have been our first business communication priority.

Finally, if you'd like to read some case studies, simply go to your favorite search engine and type in this phrase (with or without the quotation marks): "case study examples" or "case studies" .

In summary, case studies are a special type of business communication; these case studies give us insight into business decisions, so they're a helpful persuasion and education resource. Add one or more to your business communication toolbox.