Internet Marketing: Could Your Business Survive Without a Customer Database

The customer will then ring you or visit your website, based on the advert. Whilst they are there you should be collecting the customer details so that you can follow-up with the customer once they leave. The key reason you need to collect the customer details, is that it is very rare that you will sell to the customer the first time they visit your website. By collecting their details you can follow-up with the customers to help convince them that your company is a reputable company and your products are in fact what they need. You may even find that it takes up-to 27 individual contacts with a customer before they will decide to buy from you. (The statistic of 27 times is what many radio stations in Australia will use to convince you to use regular radio advertising)

By having a customer database, you will be then able to maintain that contact with the customer till they decide to buy. Let�s look at it this way. If your advert costs you $200 and you only had four responses or visits, then each person essentially cost you $50 to buy. For more details go to www.impacts-popup.com .Now if the product you were selling was only each, and each customer bought one, then you would have lost on each sale. Therefore, each customer was not a worthwhile investment! However, if you had one other product that had a value of $80 that you could sell to them, and each customer bought one each of these products, you would make a profit instead of a loss by maintaining the customers �life time value�. The bottom line is that if you don�t capture your customer details into a database so that you can use them in the future, then more than likely you will go broke, because as most business people will tell you, its hard to sell on the first meeting, that is especially true of websites. For more information logon to www.sell-using-the-web.com .Essentially, once you have the customer details in a customer database you can then use a whole range of techniques to maintain contact. In an interview by a gentleman called Mr. H, the interviews go for about five hours), in his internet business, he collected his customer information and sent to each customer a Free $5 information pack by snail mail (traditional postal mail) and he did this for years. He literally kept all his customers in a shoebox. Essentially the shoebox was his customer database. I will make a point though, he does now use a computer based customer database, but the point is that by capturing the customer�s details and maintaining that contact, he now does approximately $12 million a year in sales. By getting the customer to give you their details, you can than maintain that contact and build rapport and eventually you should be able to convince them to buy.

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